Rochelle Grayson
A Digital Strategist Focused on Monetization & Social Experiences

Random Musings

I do love conferences, but they do exhaust me! This week, I attended another great conference put on by the Canadian Society for Training and Development (with the unfortunate acronym of “CSTD” :-) ). In a session earlier today about Learning in 3D environments, the concept of “Machinima” came up. Here’s a simple definition I found online:

Machinima (muh-sheen-eh-mah) is filmmaking within a real-time, 3D virtual environment, often using 3D video-game technologies.

What’s most interesting about Machinima is that it allows participants in 3D worlds to capture their activities, either as proof of bragging rights or to allow for post-mortems or reviews to occur after an event has been completed.

It suddenly hit me today that much of what we enjoy about digital social media is the ability to capture important social interactions or thoughts that previously were intangible and could only be recalled by our memories and only from our perspective!

How amazing is it that we can now go back and review that exact exchange, really see what others said or did! Talk about empowering tools for personal growth and professional development! Now that’s powerful!

This may seem quite obvious to many of you :-) ! But, for me, it provided a new perspective on these latest social media tools; I realize that the ones that bring me the greatest value are the ones that allow me to capture my “intangible experiences”. That’s the power of capturing!